The Hereford & Worcester Riverford franchise represents an excellent opportunity to purchase a rapidly growing business within an area that has much untapped potential. The availability of quality organic products in some parts of the territory is limited, providing the ideal basis to develop this business to its full potential.
The latest Soil association market report results shows that organic box schemes and on line sales grew by around 9% in the last year. This provides confidence and a fantastic platform to continue growing a sustainable and profitable business.
The territory offers a wealth of marketing opportunities, from local food festivals to community events that are perfect to exhibit at and further extend the Riverford brand. One of the most effective marketing channels is via face to face activities and there are lots of opportunities in this region including, The Three Counties Show and The Great Malvern Show being the largest in the area. These shows have proven to be successful new acquisition events.
The current owners have focused on growing the number of deliveries through increased customer acquisition and improving retention with a strong emphasis on providing excellent customer service. As a result the business has a loyal and engaged customer base and is currently one of the network’s highest performing territories for deliveries, sales and average order value growth (year on year).
This territory has a good balance of urban and rural towns and villages, incorporating the key conurbations of Hereford, Worcester, Kidderminster and Evesham. The road network is good, with easy access to the collection hub in Ledbury. The territory also benefits from a recent optimisation of the delivery rounds and as a result, the business is more efficient with reduced fuel costs and shorter round times.
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Please contact us if you would like to find out more about this territory or call us on 01803 227380 if you would like to talk with one of our team.